Archive for the ‘Marketing’ Category

How To Create A “Buyers Only” List

Sunday, February 15th, 2009

Content is king. It gets to wear the crown. And sit on the throne. And rule the world. When it comes to establishing credibility, gaining trust and producing

sales, content is royalty.While I would never suggest abandoning the concept of delivering high quality content to your subscribers, there is another type of list composed of subscribers who couldn’t care less about content.

“What is this type of list?” you ask.

- > The “announcement list”.

I’ve been teaching about the “announcement” list since at least 2002 (on record at an event). And, yet, it’s a widely untapped asset in most email marketing circles.

The main reason is: nobody’s teaching it. And so, nobody knows anything about it, let alone how to effectively create one of these lists.

So, we’re going to revisit it.


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What Is An “Announcement” List?

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DEFINED: An announcement list is a list whose sole purpose is to “announce” (I.E. Inform, notify) when something new is available for review, consumption or purchase.

In other words, it unapologetically says, “Hey, I just released XYZ. Come check it out!”

Now, at first glance you may be thinking, “Who would join a list that offers no content and only sales pitch?”

If you say it that way, it doesn’t sound too good to me either! That’s why you don’t say it that way. Let’s take a look at HOW to “say it”…

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How About An Example “Announcement” List?

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If you go to http://www.all-4-all.co.il/PLRSO you’ll find a textbook example of this concept. PLRSO stands for “Private Label Rights Special Offers” I established this list for the sole purpose of informing people anytime I have a new PLR offer available for them to buy.

That’s it.

I don’t send out ezine articles to them. No newsletters. They don’t get blog posts. There aren’t any special reports. No content of any kind. What they get, in essence, are sales messages.

And there are already 2,822 subscribers, many of which have already purchased some of the PLR special offers that have been “announced” to the list.

Why does it work? Let me give you plenty of reasons…

1. I took something that was “in-demand” (PLR) and I allow people to get a head-start on the world by knowing about new releases FIRST by joining this list.

2. It’s not billed as an “announcement list”, but rather a “Free PLR Club”. Big, big difference in perception.

3. It has it’s own domain name, further adding to the perceived value and importance to those who join.

4. There is no requirement to buy once you join. Buy the offers that you want, pass on the ones you don’t want.

5. A cost example is provided to show what you can buy immediately, further illustrating the value of the complimentary “membership”.

And here’s the big twist that makes this idea of creating an “announcement” list a complete no-brainer…

I allow my affiliates to “give away” no cost memberships to the PLRSO club!

When someone they refer buys one of the offers, they earn a commission. And I get other people to promote and build my list for me. We all win.

So, you may be thinking…

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What Kind Of “Announcement” List can I Build?

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There are a wide variety of “announcement” lists that you can build. Let’s briefly look at ten of them…

* PLR List. You can swipe my idea and create a list of private label rights buyers.

* New Offers List. Build a list of people who love your work and want to be notified any time you have a new offer available.

* Pre-Launch List. Create buzz and anticipation for an upcoming new product release by building a pre-launch list several weeks (even months) in advance.

* Ezine Publishers List. Build a list of publishers who want to know any time you have a new ezine article that is available for reprint in their ezines.

* Bloggers List. Another idea is to allow bloggers who are looking for ready-made content to post to their blogs.

* Industry News List. How about becoming the “go to” guy or gal to share breaking news about your industry?

* Joint Venture List. Develop a list of partners and affiliates who are ready to promote anytime you have a new offer.

* Incentives List. Here’s a great idea - create a list of people who you offer “incentives” to when they purchase someone else’s new product through YOUR affiliate link.

* Freebie List. Regularly give away rebrandable content (reports, articles, videos, etc.) to these subscribers to earn commissions.

While all ten of these lists aren’t necessarily “buyers” up front, they each can certainly lead to buyers and revenue for you if you implement them.

Content is king. But let’s not forget that there are alot of queens, princes, dukes and earls out there too.

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Jimmy D. Brown, one of the most respected marketing teachers online, has been fine-tuning what and how he teaches when it comes to Internet Marketing since 1999. Now you can benefit from those years of experience and also get full PLR rights to many of his best-selling products - at ridiculously LOW prices (I’m talking Ten Bucks).

Run, don’t walk to this website –> http://www.all-4-all.co.il/PLRSO

The Power Of Online Video Exposed!

Wednesday, September 3rd, 2008

business.

Here’s what I mean:

Dr Mike Woo-Ming has been using strategic videos to generate commissions as an affiliate marketer. If you watch closely, you’ll see his ‘VIDEO’ business model unfold before your eyes.

Here’s why it is important to you:

As you know, video is booming online. People are getting used to watching videos more and more. Videos are converting well for many marketers.

Well, the information you are about to see explains an awesome ‘VIDEO’ business model you can use right away!

Go here, to see everything I’m talking about.

Harness the power of online videos, and see why they work. Dr Mike covers how his conversions have skyrocketed, and even hits on a recent launch that generated a few hundred thousand dollars fast!

Tons of marketers realize online videos are powerful, BUT many have specific problems in capitalizing on them, or even getting videos up and online.

Dr Mike addresses the problems marketers have with videos as well and provides solutions where ANYONE CAN TAKE ADVANTAGE OF THE VIDEO REVOLUTION!

I’m serious, go here now:

I’m quite sure tons of people are going to jump on this ‘video business model’ and then Dr Mike may rip this video down and not show it again, ever!

So, take advantage of this chance and go watch the video, and be sure and go to the page it redirects to for further information.

See for yourself why his conversions have ballooned from 20% to even 248%+ because of online videos!

Go here now:

Ebook Sales and Marketing Tips – Want to Make Money? Give Your Ebook Away!

Saturday, August 30th, 2008

Ebook, and I’m telling you to give it away!But if you’ll keep reading for a minute, you’ll find out why this could be one of the best Internet Marketing ideas you’ll ever try.

Here are 5 tips that will help you to make the biggest ROI (Return on Investment) from giving away a free Ebook.

1. Write a short Ebook about how to get the most out of an affiliate product that you’re promoting. Or choose another subject that fits a particular product. Put the link to the product inside the Ebook. Make sure that the information in your Ebook is both interesting and valuable to the reader.

2. Contact the person whose affiliate product you’re going to be promoting and offer it to him/her to give away to his list.

3. Contact newsletter publishers and offer to let them give the Ebook away to members of their lists. (Of course, you’re going to send everyone to your squeeze page, right?)

4. Put the link to your squeeze page at the bottom of your email signature and on your signature at forums, blogs you post on, etc.

5. Set up JV partnerships with other people who are promoting similar - but not competing products or services and give them the chance to give away your Ebook.

Here are some other ideas to keep in mind when writing your Ebook so that it is perceived as valuable by your target audience and your JV partners.

• Use screenshots, graphics or photos so you’re not only telling your readers “what” to do, but they can see “how” to do it also.

• If you’re not a writer, you can hire someone else to ghostwrite it for you. (Just a hint, don’t only go for the cheapest price - otherwise you may as well write it yourself, because the quality will probably be about the same.)

• Have someone go through it to check for grammar and spelling mistakes.

• Read it out loud to check that it makes sense and flows smoothly.

• If you’re handy with graphics editing software, create a cover for your Ebook. People will see it as more valuable if it looks like a “real” book. If you’re not handy, you can always outsource that.

• People don’t want to read 50 or 60 page reports - everyone is pressed for time. Keep your Ebook short - between 13 and 18 pages is just about ideal. Get rid of the fluff and cut right to the heart of the information that you’re giving away.

• Put the link to your affiliate product in a several different places throughout the book. You never know what one idea is going to spark someone’s interest or overcome their last objection and be the deciding factor in them buying your affiliate product.

• Because your Ebook may go viral (which is the idea) and get passed around in ways you never imagined, put a signup box or link to your squeeze page in the book, to grab new subscribers.

As you can see, sometimes giving something of value away for free is one of the best ways for you to make money. This is one of the best-kept secrets of successful affiliate marketers. Follow it, and you’ll soon see your success on the rise as well.

Get quality links through article directory submission!

Friday, August 29th, 2008

Search engine optimization is getting more and more difficult by the day. The search engines are evolving at an incredible speed, making it harder for us SEOs to rank our websites highly.With that said, there are a few tried and true principles that we need to do when optimizing our website. The first of which, and the one that I always tell people to concentrate on is getting quality, 1 way links pointing to your website.

The more quality links you can get pointing to your website, the higher you will rank, period.

While there are many black hat tricks and tactics that you can do for short term gain, I would suggest NOT spending your time on those things. I would focus my entire effort on figuring out how to get other websites to link to yours without you linking back to them. That is the biggest key to ranking well in Google, Yahoo, and MSN.

Doing this is easier said that done. One of the easiest known ways to get quality, one way links is by finding website directories and then submitting your website to them. This can be a very tedious process, but always a very rewarding process at the same time.

You can either submit your articles to these directories manually, pay someone to do it for you, OR you can use one of the article directory submission programs out there. The best program for the money that we’ve found is a program called “Article Submitter” created my internet marketing expert, Brad Callen.

This program allows you to submit your articles to over 700 article directories and can save you an incredible amount of time in doing so. You simply enter your article details into the software once, and then select the directory you would like to submit to. The software will then, automatically fill in all of the submission criteria for each directory and allow you to quickly submit your articles.

Not only does this save you time in submitting your articles, but it saves you an incredible amount of time in just finding these free directories online. I highly suggest grabbing an article submission program if you decide to take advantage of one of the easist ways to get quality, 1 way links to your website.

You can learn more about Article Submitter and how you can download your FREE copy here:

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